Blog

Every customer provides a wealth of information and as a result, many opportunities for the service provider to improve their experience and extend their customer lifetime value. In this article, we ...

Having a flexible analytics platform is key to continuously evolve your offer to changing customer needs and dynamics. In this article, we discuss product recommendation engines and how to implement ...

Once you've harnessed your data and set up performance metrics, what can you do to take your analytics to the next level? In this article, we look at three examples of trends service providers can ...

How many customers are lost simply because they were sold the wrong package? In this article, we look at three metrics used in advanced sales analytics and how each helps service providers serve the ...

Since our last insight on SD-WAN strategy for telecom providers, many top tier service providers have launched SD-WAN products and are positioning their offers in the marketplace to grow sales across ...

Too often, potential customers won over by marketing are needlessly lost in the sales process. In this article, we show how a service provider can use advanced sales analytics to prevent these losses ...

GSMA’s Mobile World Congress 2017 was the biggest yet and it seems this world is only going to continue growing. MWC is the event of the year for mobile and is the show where players across the ...

As news of new initiatives, partnerships, and trial plans focusing on 5G are pouring in from the Mobile World Congress (MWC) 2017,  we should not forget the most valuable asset that each mobile ...

Advancements in mobile networks and near-ubiquitous smartphone use have propelled location-based services (LBS) into prominence. The geopositioning ability of smartphones, combined with widespread ...

In a year where headlines were filled with political upheavals in the US and Europe, the TMT industry (mostly) quietly evolved. Players jockeyed for position in a fast-changing landscape where the ...