The number of connected devices within the home will continue to rise. This will not only increase demand for higher bandwidth in the access network, but more critically raise the need for high quality of in-home connectivity. Poor in-home connectivity experience can have long-lasting negative impacts on customer experience, which would risk, for example, lost ARPU, higher churn, and higher costs-to-serve.
Operators are well positioned to be enablers of the Connected Home vision, which presents new revenue streams. Robust home coverage is vital to opening these opportunities. Incorporating Wi-Fi and overall in-home connectivity services into offers will be essential to claim a significant stake in the Connected Home market.
Network Operator Opportunity: Enabler of the Connected Home
Inconsistent Wi-Fi coverage and performance
Wi-Fi congestion caused by multiple devices and neighbours
Interference from other home appliances, such as, radios, baby monitors, and microwave ovens
In-Home Connectivity Trends
Increase in connected devices will drive demand for better in-home bandwidth and connectivity experience
Managing In-Life Experience
Operators have significant scope to improve in-life experience by becoming more effective at identifying and diagnosing connectivity issues
Opportunities to improve the Connected Home experience include:
Customer Education: Quality self-service help and education on service-agnostic challenges
Contact Centre: Rich information on network, Wi-Fi, and remote CPE diagnostics
On-Site Engineers: Real-world Wi-Fi and CPE training, and fit-for-purpose diagnostic tools
Automated Monitoring: Information and advice on usage, connectivity, and self-organizing networks
Analytics: Prioritization of customers with issues for proactive action
At Cartesian, we have the industry expertise to advise on your apporach to in-home connectivity, as well as in-home and out-of-home Wi-Fi testing, consultancy, and training. < Click here > to find out more about our WiFi services or Contact Us now for help with your Connected Home offering.