Service providers are getting smarter about geo-filtering for internet-savvy consumers. Read about the challenges and solutions in the conflict between content protection and access.
By Tom Thomas
Massive improvements in access, speed, and quality have given meteoric rise to Internet-delivered content over the last few years. Owners and distributors of content have licensing agreements largely based on geographic boundaries; consumer appetite for content, however, is borderless. The combination of OTT content platforms and the existence of cross-border online pathways, such as VPN, facilitate access to content worldwide, making content distribution more difficult to monitor, safeguard, and ultimately, control. This article delves into the challenge that content owners and distributors are facing to meet their licensing and distribution agreements and what can be done about it.